roadmap – editions

roadmap2014 / Websiteroadmap2013 / Websiteroadmap 2012roadmap 2011roadmap 2010
roadmap 2009roadmap 2008roadmap 2007
Business law is highly complex, internationally intertwined and rapidly evolving. It is therefore essential to timely identify the latest changes in the legal environment, to establish appropriate strategic plans and to anticipate and position oneself for future developments. In this roadmap 14, we contribute to these processes from our own fields of expertise.

roadmap 2014 – thrive

Thriv­ing is about much more than sim­ply con­tin­u­ing on a day-to-day basis. It involves grasp­ing oppor­tu­ni­ties, tak­ing risks and – with some luck – being reward­ed for doing so. It involves com­bin­ing a keen intel­li­gence with a sense of curios­ity and the ded­i­ca­tion to get things done. It demands both con­fi­dence and a lev­el head. It means both see­ing the big pic­ture and hav­ing a clear­ly defined tar­get at the same time. All of these skills and traits also apply to thriv­ing lawyers and law firms. Schoen­herr rec­og­nizes that the com­po­nents that allow lawyers to suc­ceed and thrive extend well beyond pure legal knowl­edge. To this end, we are com­mit­ted to “lawyer­ing”, which pro­motes the devel­op­ment of a broad range of skills and qual­i­ties among our young lawyers and the next gen­er­a­tion of prac­ti­tion­ers.
The art­work in roadmap14 is from Suzan Batu, an Istan­bul-based artist of grow­ing renown. Dynam­ic, bright, play­ful and joy­ous, Batu’s art ful­ly cap­tures the essence of this year’s theme.

roadmap 2013 – evolution

Change is the one con­stant. To sur­vive and pros­per, an organ­ism must also change to meet the chan­ging con­di­tions. It must evolve. This bio­lo­gical imper­at­ive also applies in the busi­ness world. Now more than ever, to sur­vive and thrive, busi­nesses must adapt and evolve. evol­u­tion is the cent­ral theme of roadmap 13, an annu­al Schoen­herr pub­lic­a­tion that presents an over­view from our law­yers of recent and upcom­ing legal devel­op­ments in our core prac­tice areas, as well as crit­ical insights and ana­lyses of those devel­op­ments. Giv­en today’s volat­ile eco­nomic envir­on­ment, the legal land­scape has changed, and con­tin­ues to change, with unpre­ced­en­ted speed. It is crit­ical for busi­nesses to stay abreast of these changes in order to evolve with them, to bene­fit from them, and to pros­per in a new, high­er form.
Artist: LIA. Since the Roadmap, too, must evolve, this year’s ver­sion has gone dig­i­tal, allow­ing for a more mod­ern approach to soft­ware art, best viewed via an online plat­form. The illus­tra­tions in this roadmap 13 are by LIA, an Aus­trian soft­ware artist. Her images pro­vide a poignant inter­pret­a­tion of its theme of evo­lu­tion. → roadmap 13

roadmap 2012 – game

You can’t play rug­by or golf with­out know­ing the basic rules of the game. Indeed, to play any game, not just sports, you must know its rules. And the play­er who knows the rules the best has a clear advan­tage over his com­peti­tors. Busi­ness is not so dif­fer­ent. It’s a seri­ous game, with a great deal depend­ing on the out­come of each move. But, as with oth­er games, suc­cess in busi­ness depends on one’s knowl­edge of the rules and they dif­fer from those of oth­er games. The rules of chess or foot­ball are fixed; With busi­ness, how­ev­er, the rules are more com­pli­cat­ed and always in flux. The rule­book is thick, filled with non-bind­ing guide­lines to strict black-let­ter law, with nation­al and inter­na­tion­al reg­u­la­tions, with direc­tives and stan­dards. And it is con­stant­ly being updat­ed and amend­ed, often unex­pect­ed­ly.
Artist: Igor Marsenić. We hope you enjoy read­ing the arti­cles in this year’s edi­tion and look­ing at the art­work from the young Ser­bian artist, Igor Marsenić, whose pic­tures play on the theme of game. → PDF

roadmap 2011 – shape

The theme of roadmap 2011 was shape. Events often have a ten­den­cy to sweep us along with them, to shape our lives, our work, our moods, our plans. But “shape” can also imply con­trol, action and empow­er­ment. In unpre­dictable times, a pos­i­tive and proac­tive approach to shap­ing events towards desired out­comes is called for even more. That is the mes­sage of the roadmap.
Artist: Matthias Hauer. An Aus­tri­an pho­tog­ra­ph­er and cam­era­man with a wealth of expe­ri­ence in var­i­ous visu­al media, his images in roadmap 11 pro­vide a poignant inter­pre­ta­tion of its theme of shape. → PDF

roadmap 2010 – explore

The theme of roadmap 2010 was explore. The word evokes images of adven­ture and dis­cov­ery, of move­ment and curios­i­ty. Explore also implies an approach and an atti­tude. The approach is prac­ti­cal, cre­ative, uncon­ven­tion­al if nec­es­sary. The atti­tude is pos­i­tive and proac­tive, of a desire to move into new ter­ri­to­ries and a deter­mi­na­tion to find the way for­ward.
Artist: Mario Dal­pra. Mario Dal­pra was born in Aus­tria and spends part of his time there. He also spends large amounts of time in India, which pro­vides him with stim­uli and new sources of inspi­ra­tion. Per­haps this is what gives his work such a fresh, strong ele­ment of explo­ration and dis­cov­ery. → PDF

roadmap 2009 – flow

The theme of roadmap 2009 was flow. We encounter the incon­spic­u­ous flow at every turn: cash flow, flow chart, work flow. In mod­ern com­mer­cial law, flow implies knowl­edge of cur­rent legal devel­op­ments, swift adjust­ment to chang­ing con­di­tions, an opti­mistic view of the future and deter­mi­na­tion to take the right deci­sions at the right time.
Artist: Josef Schwaiger. Josef Schwaiger has been work­ing with the theme of flow for many years. His abstract, often lin­ear art, with its sug­ges­tion of move­ment and change, unmis­tak­ably evokes a feel­ing of flow. → PDF

roadmap 2008 – diversity

The theme of roadmap 2008 was diver­si­ty. The diver­si­ty of schoenherr’s area of oper­a­tion can be seen in the con­trast between the ancient rur­al land­scapes of Tran­syl­va­nia and the gold­en con­cert hall of the Vien­na Musikvere­in. The fim is defined by diver­si­ty, with lawyers of dif­fer­ent nation­al­i­ties, cul­tur­al back­grounds and pro­fes­sion­al tal­ents. This diver­si­ty is our strength, enabling us to ser­vice the equal­ly diverse nature and needs of our clients.
Artist: Berenice Dar­rer. In her art, Berenice Dar­rer takes up the issue of diver­si­ty in an under­stat­ed approach that dis­rupts con­ven­tion­al views and encour­ages reflec­tion. Her work is com­posed of a mul­ti­tude of com­po­nent parts that can be arranged in dif­fer­ent and diverse ways. → PDF

roadmap 2007 – more

The theme of roadmap 2007 was more – more infor­ma­tion, more knowl­edge, more suc­cess, more con­tent­ment. The word is a neu­tral adjec­tive mean­ing either good or bad depend­ing on whether it is fol­lowed by a pos­i­tive or neg­a­tive sub­stan­tive form. We want to present the pos­i­tive form – the moti­vat­ing and help­ful “more”.
Artist: Esther Stock­er. Struc­ture, laws and rules pro­vide secu­ri­ty and enable deci­sions, judg­ments and con­crete actions. This force of law, how­ev­er, does not oper­ate in emp­ty space. It knows a hori­zon before which and towards which it unfolds. The works of Esther Stock­er draw from the inter­play of rules, struc­tures and laws. → PDF

roadmap 14
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